Gemeente Den Helder

Once every five years, a large number of Tall Ships from around the world sail into the port of Den Helder for Sail Den Helder. In 2024, the event was co-organized with the Royal Netherlands Navy. 4 days, 40 Tall Ships, 180 maritime heritage vessels, 4 stages, food and drinks, and over 220,000 visitors. The challenge was to bring together two different brand identities (Sail Den Helder and the Fleet Days of the Royal Netherlands Navy) into one visual communication. The basic form is the sail of a sailing ship. Through repetition and rotation, a basic framework emerged that is a graphic representation of the waves, the wind, and the dynamic nature of the ships and the harbor. By applying two color schemes within the same visual language, both brand identities come together. By consistently implementing this visual language, a strong visual identity emerges.