Insolution

If you have had custom insoles fitted, they most likely originated from Insolution. The company’s brand promise is ‘Freedom of movement’. It promises that foot specialists can provide patients with advice that improves their lives, enabling them to move freely during sports, walking, work, and in daily life. This involved a merger of several companies, resulting in a new entity that was subsequently relaunched in the market.

Building consensus is a crucial aspect of a merger. This brand was rebuilt from the ground up. The brand identity was defined, and the strategy determined. We designed the corporate identity. The logo embodies the brand promise ‘freedom of movement’. The visual identity has been implemented throughout the entire company, from signage to documents, from website to packaging. A prime example of brand identity.