Scholengroep Hannah

Education is a wonderful sector to work in. After all, parents always want the best for their children. Historically, schools often aligned with a religious belief. If they didn’t, it was referred to as a ‘public’ school. Nowadays, more and more factors play a role in choosing a school. Besides a potential religious conviction, the type of education and scores now also play a role. Additionally, people are finding religion less important, and church attendance has been declining for years. As a Christian school group, you need to adapt to these changes. This makes a clear brand positioning and image even more important. A good campaign can help with this.

The communication strategy of Hannah School Group is ‘I believe in you’. On one hand, this refers to the culture of trust and attention that every child receives at the ‘Hannah’ schools. On the other hand, they seek to discover the talent of each child in an inspiring, Christian environment. In our schools, faith is visible and tangible.