The Royal Netherlands Navy Submarine Service is a department within the Royal Netherlands Navy, with a rich history. Since its establishment in 1902, it has proven its worth on many an occasion. High-tech platforms that form an extremely important tactical weapon now and in the future. The ‘Flipper’ is the emblem of the Submarine Service. It is awarded to crew members when they have achieved a certain degree of knowledge of the vessels and is worn with pride.
We advised the Submarine Service on their methods of internal communication. Where do opportunities lie and what should you avoid? How can the service become even more professional under the flag of the Royal Netherlands Navy? The first step was a logo with a corresponding visual identity based on the ‘Flipper’, which was then translated to the Submarine Service employee magazine.