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Identity

Leading Foot Technology

The request: Develop a new website for us.

Identity Leading Foot Technology

This request came as the result of a company takeover and the wish to update the website. Discussions revealed that there were different views on the direction to be taken. A clear spot on the horizon was missing. After analysis, we advised LFT to determine the new DNA, to recharge the brand and to position it. A brand positioning statement was developed, using the input gained in various brainstorming sessions. A following step was to redesign the visual identity, based on the brand promise of ‘Freedom of movement’. A new logo was designed, after which other corporate communication tools were updated in terms of content and design. The purpose of all this was to recharge the brand.

PROJECTs

Sportnetwerk Overijssel

Identity

Boom uitgevers

Management- and coaching books

Dura Vermeer Bouw Hengelo

Positioning

The municipality of Ommen

Magazine

Mooi Creatie

Inspiration

Motul TT Assen

Event

Leading Foot Technology

Identity

Pharm Evo

Packaging

Submarine Service

Identity

ProPlanning

Identity

Scholengroep Hannah

Positioning

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