Using brainstorming sessions, out first step was to discover the DNA of Sportnetwerk Overijssel. Who are they, what are the targets and what added value do they offer in the province? The resultant BPS clearly indicates the position of Sportnetwerk Overijssel, for instance in the brand promise and the core values.
The conclusion was that the current name is no longer in keeping with the organisation’s DNA. After all, they do more than simply support and stimulate top sport. They stimulate talent development per individual. Every person at his or her own level. Making the most of yourself. The best you. You powered by Sportnetwerk Overijssel.