The value of a distinctive visual identity is regularly underestimated. Rodachair (manufacturer, developer and wholesaler of professional chairs) recently requested our assistance in creating a new identity. We have now translated the Rodachair DNA into a new logo. We have chosen a dynamic corporate style, as the Rodachair products are available in many different designs and are also modular. This allows varied use of the logo and identity without any loss of recognition or impact. 100% Rodachair.